Executive, Group Branding

Manager, Group Branding

This position is responsible for supporting the shaping, managing, and strengthening of Malaysia Aviation Group (MAG)’s overall brand identity across all business units and touchpoints. As a key member of the Group Branding department, this operational and execution focused role will ensure the organisation’s brand remains consistent, relevant, and differentiated.

1. Support the development and execution of campaigns to support Malaysia Aviation Group (MAG) and its subsidiaries’ brand awareness and brand recognition.
2. Assist in driving regular idea generation sessions and creating comprehensive proposals for upcoming brand initiatives and campaigns.
3. Coordinate with internal teams and business units to ensure execution of MAG brand vision and strategy is aligned across the Group’s channels and spanets.
4. Assist in tracking and monitoring budgets with an aim to maximise cost efficiency and return on investment (ROI) of branding activities.
5. Plan and collaborate with stakeholders to ensure MAG and its subsidiaries’ brand value proposition and strategy are consistently executed across the Group.
6. Keep up to date with spanet trends and new developments by utilising the information to generate creative ideas, materials, templates, and collateral for the Group.
7. Partner with the advertising agency and research team to gather and analyse data to report on brand growth.
8. Track and monitor trends as well as keep an eye on competitive companies in the spanetplace to stay ahead of competition.
9. Track, monitor, measure, and report performance of all branding campaigns and awareness to assess ROI.
10. Assist in implementing the right media and public relations mix for campaigns.
11. Handle required administrative duties and paperwork to support the smooth day to day operations of the department.

• Bachelor’s Degree in Brand / Marketing or a related discipline with minimum working experience in branding and creative field
• Minimum 2 years of relevant working experience in branding from planning, strategy and ideation to execution.

• Experience in supporting creative idea generation and assisting with the development of structured, professional proposals
• Experience in identifying target audiences and devising effective campaigns
• Experience in managing a team, good leadership skills, can work independently
• Meticulous attention to detail
• Strong writing and analytical skills
• Excellent stakeholder management skills
• Experience with social media, SEO tools and modern data analytics platforms

• Good foundational understanding of the full spaneting mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking
• Outstanding communication skills
• Up to date with latest trends and spaneting best practices