Marketing Performance Specialist (NJUS)

Job Description:

Purpose of Position

The Marketing Performance Specialist will be responsible for data collection, organization, and analytical storytelling of digital marketing campaigns. This role will be a highly influential part of the team-someone that is relied upon for actionable guidance and problem-solving. The Specialist will create, maintain, and interpret reports that empower the Digital Marketing team to make real-time, data-driven decisions that increase campaign effectiveness. The Specialist will also maintain tagging and will be expected to demonstrate a deep understanding of prospect-facing digital channels, most notably SEO/SEM, display, and social media, and relevant regulatory guidelines (CCPA, GDPR, etc.).

Tasks and Responsibilities

Data Collection/Organization
oManage and create new processes for data collection to further drill down into performance insights within the regulatory boundaries, such as GDPR, CCPA, etc.
oManage tagging efforts across domains and oversee agency tagging to maintain regulatory compliance and website performance
oResponsible for identifying new data parameters to collect/track and ensuring data integrity and accuracy of all reports and dashboards
Analytical Storytelling
oDevelop interactive dashboards that showcase the effectiveness of marketing campaigns by establishing and analyzing key performance indicators
oKeep key business stakeholders up to date on current campaigns, not only in relation to performance insights but making suggestions to increase marketing effectiveness, when necessary
oLeverage multiple datasets to create detailed reports and leverage visualizations to best convey insights
oCreate ad-hoc reports to support stakeholder initiatives and inquiries

Education

Bachelor's in Data Analytics or Business

Certifications and Licenses

Years of Experience

4-6 years of experience

Core Competencies

Adaptability

Collaboration

Curiosity

Service-Oriented

Strives For Positive Results

Knowledge, Skills, Abilities and Other (KSAOs)

•Experience with Adobe Analytics, tag management applications, and advanced Microsoft Office knowledge including Excel and PowerPoint is required
•Experience with Salesforce, Google AdWords/SA360, Google Search Console, OneTrust, SQL, and using BI tools, such as Tableau, is desired
•Strong problem-solving and analytical mindset with the ability to transform analysis into actionable recommendations and communicate them in a compelling way
•Strives for positive results and a strong work ethic that values follow-through and accountability; ability to manage multiple projects and timelines simultaneously
•Collaborative, personable, and ability to develop relationships at all levels of the organization
•Strong technical aptitude, including ability and desire to learn new systems, identify process efficiencies and value-added enhancements

Job Ident #: 14092-en_US

Company Details

NetJets

4111 Bridgeway Ave
Columbus, Ohio 43219 USA
careers.netjets.com/

Beginning as the first private jet charter and management company, NetJets has led the industry for 57 years. In 1986, they debuted the revolutionary concept of shared ownership. This allows individuals and companies to buy a share of a private business...

Benefits:
As the worldwide leader in private aviation, NetJets strives to create exceptional experiences—that includes the benefits we offer our teams.

Employees have free coverage for Medical, Dental, and Vision benefits, with access to a vast network of nationwide providers. NetJets strives to LIVEWELL and that means taking care of all aspects of your Mind, Body, and Life through our benefit and discount programs.

Our comprehensive suite of benefits include:
Medical, Dental, and Vision
Healthcare advocacy
Employee Assistance Program
Flexible Spending Accounts
Health Savings Account with employer contribution
Wellness Programs
Paid Time Off
Life and Accident Insurance
Voluntary benefits
Generous 401(k) Retirement Plan company match
Short-Term Disability
Long-Term Disability
Legal Plan
Family support resources
A career at NetJets is the whole (benefits) package.

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Job Info

Location

Columbus, Ohio, United States

Type

Permanent

Company Details

NetJets

4111 Bridgeway Ave
Columbus, Ohio 43219 USA
careers.netjets.com/